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Launching a podcast is exciting! It takes weeks, months, years to build up the courage and content to launch a quality podcast into the universe. It’s challenging to get over that initial hump of, “Can I do it?”, “Will I connect with my audience?”, “Do I have enough to say?” These common thoughts are all perfectly normal at the beginning, and middle and end!

audienceSo you’ve managed to wrangle your ego into submission, and your shiny, beautiful, well-crafted, and teeming-with-engaging-content podcast is ready to go. In fact, you’ve got episode 1 through 10 up, eagerly waiting for the world to click and listen, and spread it like wildfire.

Except, it’s not. Your masterpiece isn’t getting the listener engagement you had hoped for (and know is capable of!!). What’s a creator to do next? First, don’t get discouraged. Second, we’ve got you covered. Read on for 3 tactics to help get participation around your podcast soaring. All you need is a little time, planning, and patience. Ready for a change?

3. Quality and Consistency Are Your Two Secret Weapons.

Running podcastThere are a LOT of podcasts out there, over 250,000 in over 100 different languages, and it’s only going to get bigger and a lot more competitive to breakthrough. So how do you get your message out to the masses without feeling like your podcast will get buried under an avalanche of others? It doesn’t matter if you have 12 listeners or 12,000 listeners, what matters is the level of quality of your production, content, and presentation.

We know podcasts are not a visual medium. Aside from the cover artwork, there is very little visual media to support the content, which is why content reigns as king in this domain. Research best practices and trends when it comes to laying the groundwork for your podcast formula, with extra attention on your message to an intended audience. For example, it’s far more advisable to select a niche and speak to a smaller audience rather than full-on jumping in to try to secure a larger audience with a broad focus. Quality, not quantity!

The latter will be harder to maintain down the line – it’s just not sustainable. While we all know variety is the spice of life, with a podcast, sticking to your genre and expanding gradually from there is a sure bet and with fewer gaps to fill. Plus, this route positions you as being the authority on your topic. Owning it (whatever your “it” is), creates a “stickiness” factor (does your listener stick around, leave and come back?) which is exactly what you want when creating that foundation of loyal listeners.

2. Use Social Media at the Right Time To Target Your Audience

Social media platforms breathe life, visual appeal and shareability around your podcast. This is the catalyst that sets forth your hard work into the world and gets it seen, engaged on and interacted with! But what good is your well-articulated post with a jazzy image if there’s no one there to see it? Roll up your sleeves and prepare to do just a little investigative work before you hit “Share.”

ListenersStart by figuring out when your listeners are active. This gives you the perfect segue into their lives. For example, if you’re targeting hockey fans, think about putting up a post the morning of a big game to generate excitement throughout the day, then again just before the puck drop. TalkShoe’s very own, Eklund’s HockeyBuzzCast is a call-in live podcast that discusses everything about the ice sport, and even brings in guests to chat. By understanding their audience’s routines (and knowing when they might be around their phones) they’ve been able to maximize engagement and secure some die-hard hockey fan listeners!

1. Promote And Market And Promote Some More

We’re in the thick of the digital age with a screen at our fingertips nearly every waking (and sometimes sleeping) hour of the day. While creating and delivering frequent quality content that’s targeted, there’s still another side to the coin. Recognizing that your podcast needs to be scaled and leveraged across social media not only gets you more impressions, it builds your brand awareness and integrity. See how your podcast can live on Facebook, Instagram, Twitter, YouTube, Pinterest and more. And can you cross promote with other brands? Are join ventures an option? What about blog posts, newsletters, influencer campaigns, and vlogs? Just be sure to not spread out too thin. If you can do it, do it well and choose based on what you think will resonate with your listeners.

It’s time to get your podcast heard, and with TalkShoe, you’ve got everything you need to start your journey – for free! With high-quality recording and streaming capabilities; plenty of storage and unlimited hosting, whether you’re new on the scene or a professional podcaster, this is for you.

If you want to get noticed online, sign up for free HERE, and get excited to join a community of thousands using TalkShoe.

There are no hard and fast rules for making your podcast shine and attract thousands of listeners. The golden era of early adopters launching a new podcast, getting it listed on iTunes, then getting a mass of listeners to tune in is more of a fantasy than reality as we enter 2019. But don’t feel discouraged. It just means you have to be more creative with marketing your podcast and unafraid to take matters into your own hands.

Social media appsIt’s crucial to know how your podcast will live and breathe out there in social media land and the only way to do that is to decipher what works and what doesn’t work. Yep, that’s right – trial and error. While it isn’t quite down to a science yet (there is a degree of virality and “stickiness” involved) reaching that tipping point can be made easier and more accessible if you keep the following do’s and don’ts on hand. Here’s a list of what you should keep on the top of your mind when using social media to enhance your podcast:

Don’t Simply Say You Have A New Episode, Elaborate
Everyone is time-starved and attention is the new currency, so be mindful of your listener’s mental bandwidth (which is probably getting bombarded with dozens of other “new” podcasts), and make it real easy. Drop the name of your special guest; mention the controversial topic you’re covering; communicate that you’re running a contest; whatever it is, this is one of the first questions you need to ask yourself, “Why should someone take the time and effort to stop what they’re doing and listen to me?”

Do Be Strategic About Post Times
Posting sporadically when you feel like it won’t be enough to garner a consistent audience. Throwing up a post regularly at the same time generates interest and even suspense! Furthermore, consult social analytics to see if it’s Facebook, Twitter and or Instagram that will work best for you.

PhoneDon’t Downplay How Much People Love Winning
The opportunity to win a prize via your podcast fires people up and gives you the chance to connect one-on-one with your community and the winner. The giveaway can be small and be given out every day, or really big and given out every other month. Decide what resources you have available and keep the buzz buzzing with updates, posts, and pictures of winners!

Do Use Lots Of Hashtags
Hashtags are the key to making your podcast discoverable while reaching new audiences across social media, so don’t be afraid to pepper them on! Choose hashtags that match your particular topic, complement the brand you mention or reflect the current event you’re discussing. This will help increase traction and get you noticed.

Don’t Leave Out Links
Want more listeners on your show? Give your audience a little more to talk about by providing them with a link to click so they can get to where you want them to go (your podcast!) with less work on their part. It’s like an invitation that brings them directly to your website or podcast.

Don’t Leave Out Visuals
When it comes to a podcast, the focus is on audio and getting the right sound, pitch, and audible qualities to make for a perfect recording. But with social media, users respond to visual stimulus, so having visually appealing, high quality, properly-edited and relevant imagery works wonders. Add life to your podcast by embodying its essence in your social media visual treatment!

Do Remember Evergreen Content Counts
Social media (ahem, the Internet…) moves at the speed of light. While you’re still in the process of getting up your latest podcast, make use of all the previous episodes you’ve recorded, and re-post them as “evergreen” content so users can enjoy it again or get introduced.

Need inspiration? Take a look at one of TalkShoe’s featured podcasters, “Hoax Busters: Conspiracy or just Theory?” With so many topics from veganism to Bill Gates to Star Wars and beyond, there’s such a wide variety of content, it would be a shame for fan favourites to not be reposted! If the content is still compelling, why not use it again down the line?

RecordingDon’t Be Afraid Of Experimenting
At the end of the day, marketing is like a science and your podcast needs to be experimented and played with. Take chances, try new things, just remember to keep track of what gets you results and what doesn’t. Bear in mind metrics, analytics, and trends! Figuring out what social media strategies put your podcast in the best light will get your message out there exactly where it needs to be!

Not sure how to get started? Let TalkShoe give you the tools you need to set your podcast up for success. While you might have to implement the social media marketing strategies, you can rest assured that your podcast will be fully supported by TalkShoe, the community-building podcast platform with free hosting, state-of-the-art tools, live streaming, and 2-way communication ability. Curious? Learn more here.

Listening to podcastsAudio is often left sitting out on the sidelines, warming the bench while other flashier media formats like TV or content videos get to be on the starting line up. Don’t be fooled. Audio should be included in your communications mix, more specifically podcasts, as an effective way to get your product heard and talked about. You have the ability to enter your audience’s home, commute, and personal daily routine (even while they’re brushing their teeth!) and speak directly to them.

Using a distinct narrative style, selected music clips, and or a signature jingle, you invite listeners to imagine the idea being communicated. It’s a totally different way to engage with content that bridges the gap and establishes brand trust by telling a story. Still not sure if this could work for you and your product? Here are a handful of podcast styles to help get you out there.

BRANDED PODCASTS

Putting together a relatable, branded series to amplify your brand is the ideal way to set forth your product. Let’s face it, it takes a few rounds before consumers really pick up on an advertisers’ message – an average of 25 to 35 times! – before engagement even becomes an option. A branded podcast allows one-on-one time with your listener, therefore, forging a connection with your audience quickly. Plus, you don’t have to pay for external advertising and your team gets to colour outside of the lines by coming up with a creative and personalized podcast style and personality!

Target audienceSUPPLY AND DEMAND PODCASTS

Know what your customers like? You need to know, and if you don’t, then it’s worth finding out what they’re talking about, what problems they’re having, what solutions they’re looking for, etc. This is the perfect opportunity to pick a theme that reflects their interests and develop a podcast around what resonates with them.

Plus, there’s the potential to sell products you aren’t in competition with – affiliate products – which is a good segue into making strong collaborations with partners to help get your brand to stick in consumers minds.



BE A PODCAST GUEST

Another way of putting forth your message is by getting in touch with a podcast host whose show can anchor your product. This is excellent exposure for your brand and positions you as the authority in your sector. Not to mention how convenient it is because you’re piggybacking off an established podcast.

On a podcastBeing prepared beforehand is important, however, because you don’t want to appear too sales-y while you engage in a discussion with the host. Make sure key selling points, like where to buy your product, your site’s URL, and highlighting a few features are important, but also keeping it conversational and not so much a hard sell will help to keep listeners listening!

Want to plug in a mention about your health and wellness business? Take TalkShoe’s very own “Beyond 50 Radio Show,” for example, hosted by Daniel Davis since 2004. Daniel’s show is specifically for Gen Xers and Baby Boomers where he interviews bestselling authors, celebrities and experts in their field to discuss matters that are important to them such as wellness and diet.

OK SO NOW YOU KNOW HOW TO REACH YOUR CUSTOMER BUT DO YOU KNOW HOW TO SELL YOUR PRODUCT?

With physical products, you need to be able to rely on a sales platform like Amazon or Etsy. By leading your audience via the podcast through to your sales platform, you’ll be able to get customer reviews which in this day and age, as we all know, are priceless!

With a course, download or service, selling it directly from your site helps you avoid paying fees from a third party. You can direct listeners via your podcast to your landing page where they will get more info.

A PODCAST ON TALKSHOE IS A BENEFICIAL OPPORTUNITY TO USE DISCOUNT CODES FOR YOUR PRODUCT TO ADD EVEN MORE APPEAL.

With a podcast, not only do you get to introduce and advertise your product, you can really dive deep into a larger discussion while activating the audience to engage by calling in to share all kinds of viewpoints, opinions, comments, and questions. A podcast has the potential power to hit a home run with your audience when given the chance to shine!

Are you ready to get your brand heard? Make the most out of your podcast with TalkShoe’s features and benefits that will get what you have to say to the people who need to hear it. Start recording today. Sign up now.

Mini podcast studioSo now you’re ready to find a suitable podcast hosting service. After all the blood, sweat and tears that have gone into perfecting your podcast, you need the perfect host to make your hard work get noticed. But with so many viable options out there, how’s one supposed to choose what’s best? You’re probably asking yourself questions like, where should I host my podcast? What’s the best podcast hosting site? How much should I be paying?

Let’s face it. You’ve already racked your brain and creative juices to come up with a stellar podcast, the hosting part should be easy! Every podcaster has different wants and needs, but there are a few things no one can do without. Here’s exactly what you need to be on the lookout for when it comes to making your podcast resonate.

Enjoy More Possibilities With Free Hosting And Unlimited Storage

Podcast studioFirst things first. When it comes to searching for a good podcast hosting service, what’s important to keep in mind is that hosting podcasts isn’t the same as hosting a website. Usually, websites are comprised of many small files, the typical web page only taking up 1MB. On the other hand, podcast media files are quite the opposite. A 30-minute audio file recorded at only 96 Kbps can be 25 MB. And let’s not forget how much bandwidth media files take up when downloading. Storage will fill up faster than you think, so choosing a podcast hosting service that’s free and unlimited will save you thousands of dollars and give you peace of mind.

Access Information Faster And Easier With Auto Transcription

One of the bells and whistles of a good podcast hosting service is the auto-transcribe feature. Like any good show, a podcast will spark debate and conversation. People will want to listen to your show to hear what you have to say or gain insight into what’s being talked about. Being able to transcribe all your podcasts and use topic tags to quickly find a quote or mark a conversation from a previous episode saves everyone time and makes finding your favorite parts easy and accessible. Plus, you don’t have to go through the whole podcast.

Get Better Production Value With Joint Co-Hosting Options

CohostNot all podcast hosting services have this feature, but having an extra set of hands (and eyes and ears!) can help make your podcast run more smoothly. If this is your first time putting yourself out there or if you thought you could do it alone, adding a co-host is a nice option to have. Via web or by phone, adding in a co-host or moderator with the click of a button, allows them to host the controls while you lead the show. They can keep an eye on the calls, manage chat messages, prevent echoes and audio feedback or mute/unmute callers so the show’s content can carry on smoothly and worry-free.

Grow Your Audience With Easy-To-Use RSS Feeds

The primary purpose of a podcasting hosting service is to help your show gain an audience; to have an easily accessible platform where your podcast can live and breathe and be shared. Sharing your podcasts becomes even easier when the hosting service has a built-in RSS feed, allowing it to be spread across multiple channels. An RSS feed that ONLY contains podcast posts and no blog posts, or pictures or other media is what will help set you apart. And one more thing, a podcast hosting service that offers an easy to use RSS feed means no technical skills required on your end!

Connect By Web Or By Phone

Creativity can strike at any moment! Choose a podcast hosting service that allows you to stay connected to the Internet from anywhere, at any time. Whether you’re connected through your phone or on a mobile device, the opportunity to give your global fans a dial-in number to call in and join your podcast ensures easy and spontaneous access for all your listeners around the world. No podcast hosting service is complete without great sounding and hassle-free audio. Listeners being able to dial in is only half of it. The other is a low-cost, stress-free experience after they call in.

This is where the TalkShoe podcast platform come in. It’s the hosting service that sets up its creators for success, laying the groundwork for a show that garners a mass audience – like TalkShoe’s “Talking Twilight Zone.” This roundtable discussion and review of all 156 episodes of the series that changed television forever hits home with its adoring fan base every other week.
If you haven’t signed up already, get ahead with TalkShoe, the podcast hosting service that has all the features and benefits to get your show up and running. Record an episode today, and see what everyone’s talking about!

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