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January 2019

Launching a podcast is exciting! It takes weeks, months, years to build up the courage and content to launch a quality podcast into the universe. It’s challenging to get over that initial hump of, “Can I do it?”, “Will I connect with my audience?”, “Do I have enough to say?” These common thoughts are all perfectly normal at the beginning, and middle and end! So you’ve managed to wrangle your ego into submission, and your shiny, beautiful, well-crafted, and teeming-with-engaging-content podcast is ready to go. In fact, you’ve got episode 1 through 10 up, eagerly waiting for the world to click

There are no hard and fast rules for making your podcast shine and attract thousands of listeners. The golden era of early adopters launching a new podcast, getting it listed on iTunes, then getting a mass of listeners to tune in is more of a fantasy than reality as we enter 2019. But don’t feel discouraged. It just means you have to be more creative with marketing your podcast and unafraid to take matters into your own hands. It’s crucial to know how your podcast will live and breathe out there in social media land and the only way to do

Audio is often left sitting out on the sidelines, warming the bench while other flashier media formats like TV or content videos get to be on the starting line up. Don’t be fooled. Audio should be included in your communications mix, more specifically podcasts, as an effective way to get your product heard and talked about. You have the ability to enter your audience’s home, commute, and personal daily routine (even while they’re brushing their teeth!) and speak directly to them. Using a distinct narrative style, selected music clips, and or a signature jingle, you invite listeners to imagine the idea

So now you’re ready to find a suitable podcast hosting service. After all the blood, sweat and tears that have gone into perfecting your podcast, you need the perfect host to make your hard work get noticed. But with so many viable options out there, how’s one supposed to choose what’s best? You’re probably asking yourself questions like, where should I host my podcast? What’s the best podcast hosting site? How much should I be paying? Let’s face it. You’ve already racked your brain and creative juices to come up with a stellar podcast, the hosting part should be easy! Every