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February 2019

What’s stopping your business from starting a podcast? You’re probably thinking, “I don’t have an audience.” Not to worry. This is where you build listenership by appealing to a small but mighty core audience which will eventually give way to a larger one that naturally stays targeted. What’s more, it doesn’t take up much space or cost very much to start. If you have a desk then you have the space for the microphone, computer and podcasting software (Garageband already comes on a Mac!) that are required to get recording! The last thing you need is a good topic to

If you’ve got a podcast or you’re thinking about starting one, guaranteed you’ve heard whispers of the term RSS feed and you’ve seen the symbol on various web pages or Facebook posts (it looks like the wifi symbol fell over on its side and it’s now radiating the arcs on an angle rather than just up). You probably even know that RSS stands for Rich Site Summary (also referred to as Really Simple Syndication) and you may even know that plenty of news sites, weblogs, Twitter feeds, podcasts and online publishers use an RSS feed to syndicate and get their content

Since its inception in 2008, Spotify has been sweeping the globe, connecting music lovers from all over the world. Boasting a collection of millions upon millions of songs, every genre is represented, from mainstream to obscure and every mash-up in between. Spotify was once a music streaming site but has since grown into the music giant it is to include all types of audio. Podcasters, rejoice! Spotify has over 159 million users worldwide, positioning them as the most notable digital audio content platform on the planet. As of June 2018, there are 83 million paying subscribers. Now that Spotify has opened

When did podcasts become so popular? First of all, humans love stories, and the podcasting medium caters exactly to that. Segments can be long and saved for later to be listened to over and over and over again. Secondly, they incite your imagination. There is usually zero visual component, which means your mind gets to hum and whir and make it all up – just like a book. Thirdly, listeners trust their host. The potential for fake news is minimal. Good content builds a wider audience which builds listeners which builds brand integrity. There are so many more reasons why podcasts