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January 2020

Since 2005 when Steve Jobs announced that podcasts would now be supported on iTunes, this audio-only method of entertainment has been steadily increasing in popularity. In an age where “video is king”, how is it that this continues to be the case year after year? Although simple in format, podcasts possess unique qualities that appeal to their listeners for a wide variety of reasons. They can be listened to while on-the-go Since podcasts only require one of your senses, they are great for multi-tasking. Content can be easily consumed in a variety of situations as we go about our busy lives. A

Congratulations! You have carefully crafted your engaging audio content and are ready to start sharing your podcast with the world. This may sound like an overwhelming and daunting task and you are probably wondering where to begin. In this technological age, social media is often an excellent place to start! The most effective strategy includes a combination of several different social media channels but for the purpose of this article, we will be discussing how to leverage the immense power of the platform backed by approximately 2.45 billion active monthly users – Facebook. Read on to learn how to utilize this

Who exactly is listening to podcasts? In 2019, there are statistics and data available for almost anything that you could think of. Lucky for us, podcasting is no exception! If you have clicked on this blog post, I am guessing that you are interested in finding out what the data says about who exactly is listening to podcasts. Whether you are a current or aspiring host, this article will provide a concise summary of the latest statistics that answer this question (data provided is from the United States). Who? Between men and women, the divide is fairly equal with 56% being men and