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Since 2005 when Steve Jobs announced that podcasts would now be supported on iTunes, this audio-only method of entertainment has been steadily increasing in popularity. In an age where “video is king”, how is it that this continues to be the case year after year? Although simple in format, podcasts possess unique qualities that appeal to their listeners for a wide variety of reasons.

podcast listenerThey can be listened to while on-the-go

Since podcasts only require one of your senses, they are great for multi-tasking. Content can be easily consumed in a variety of situations as we go about our busy lives. A recent compilation of several studies found that 22% of listeners are tuning in while driving and 11% while at work. 4% even listen while at the gym. The ability to listen to a podcast on a smartphone also makes it a portable form of entertainment that can be carried with you in your pocket.

The variety of lengths that podcasts come in also means that they can be listened to no matter how much time you need to fill. Have an hour-long commute? Dive into an intricate true-crime podcast to help pass the time. Have only a quick 15 minutes before your dentist appointment? Listen to a daily news roundup to keep yourself informed.

They create a sense of community

With modern technology providing so many different avenues for connection, podcast listeners have the opportunity to engage with other like-minded individuals from all over the globe. Many podcasts have their own Facebook groups or utilize other online communication platforms where listeners can easily connect with one another. In many cases, the podcast hosts will even ask for feedback from their listeners and incorporate this into their shows. These personal interactions create a sense of community and belonging amongst a group of individuals with shared interests who would likely not otherwise connect.

podcast downloadThere are podcasts about EVERYTHING

With over 800,000 podcasts in existence and approximately 30 million episodes as of December 2019, odds are that you can find one which covers a topic that you are interested in. From politics to comedy, to relationship advice, there truly is something for everyone. If you need inspiration, browse through the TalkShoe library for a wide selection of content and start listening to your new favourite podcast now!

Thinking about starting your own show?

With such a vast and diverse potential audience, podcasting is an excellent way to get your thoughts heard on any topic that interests you, no matter how niche. Lucky for you, TalkShoe makes it incredibly easy to get started and is completely FREE! We offer unlimited hosting, storage and easy to use RSS feeds to help extend your reach and ensure that your content finds its way between the ears of your target audience.

Sign up for your free TalkShoe account today!

Congratulations! You have carefully crafted your engaging audio content and are ready to start sharing your podcast with the world. This may sound like an overwhelming and daunting task and you are probably wondering where to begin. In this technological age, social media is often an excellent place to start!

The most effective strategy includes a combination of several different social media channels but for the purpose of this article, we will be discussing how to leverage the immense power of the platform backed by approximately 2.45 billion active monthly users – Facebook. Read on to learn how to utilize this platform to its fullest potential and effectively spread your message to a massive potential audience.

Podcast pageCreate a “Page” for your podcast

On Facebook, creating a separate page specifically for your podcast is the best place to start. It is the most effective way to have all of the information that your listeners will require in one place. To do so, sign into your personal Facebook account, click on the “Create” button in the top right-hand corner, and then select “Page” from the drop-down menu. Be sure to fill in all of the relevant information and include a link to your podcast’s web page (if using TalkShoe, this would be your podcast’s main home page).

 

Share a variety of content

Now that you’ve created your podcast’s Facebook page, it’s time to get sharing! In order to encourage engagement with your followers, it is best to use a variety of content. This can include a combination of text, photos and videos. You can also share content posted by others that your specific demographic would find relevant and intriguing.

Incorporate video where you can

According to a 2019 survey of over 777 million Facebook posts, those which included a video component received 59% more engagement than any other type of post. Consider taking a short video clip during your next recording session or creating “audiograms” using a program like Headliner.

PodcastersInform your followers of new episode releases

Each time that you release an episode, ensure that you share a new post to Facebook. Make the journey simple for your followers by including the episode’s web link directly in the post. As a tip, tag any guests that you have on your show to make it easy for them to share with their followers as well.

Personally engage with your following

When users comment on your posts, try your best to respond promptly and authentically. Stay true to the tone of your podcast and answer all questions thoroughly. You can also seek feedback from your followers and allow them to help steer the direction of your show. When people feel a more personal connection with you and your brand, they are more likely to continue tuning in to each new episode.

Now that you’re a Facebook pro, let us take care of the rest

The TalkShoe platform ensures that all of your behind-the-scenes podcasting needs are met, including unlimited hosting and storage - for free! With tons of cool features, we make sure that podcast hosts have everything that they need before taking their show to the social media masses and sharing their message with the world.

Click here to get started today!

Podcast listenerWho exactly is listening to podcasts?

In 2019, there are statistics and data available for almost anything that you could think of. Lucky for us, podcasting is no exception! If you have clicked on this blog post, I am guessing that you are interested in finding out what the data says about who exactly is listening to podcasts. Whether you are a current or aspiring host, this article will provide a concise summary of the latest statistics that answer this question (data provided is from the United States).

Finding a PodcastWho?

Between men and women, the divide is fairly equal with 56% being men and 44% being women. Podcast listeners are typically educated and have above-average incomes (over $75K).

51% of the population has listened to a podcast before with 22% listening weekly. With a population of over 300 million in the United States, this provides hosts with a massive potential audience.

 

What?

Of those who regularly listen to podcasts, the average person consumes 7 episodes per week and subscribes to 6 different shows. 80% listen to the majority of each episode with 35% listening to completion.

This is important to keep in mind when reviewing your own podcast’s stats to see if you are effectively keeping your audience engaged for the episode’s entirety. If not, what could you change to ensure that they are hanging on your every word?

Listening to podcastsWhere?

Although one might believe that the majority of listeners are tuning in during their morning commute, the statistics tell a different story. 49% of listeners are doing so from their homes while only 22% are doing so from their cars and 4% while on public transit.

When?

Podcasting is a medium that is rapidly gaining momentum and shows no signs of slowing down. A new article from Deloitte has found that the podcasting and audiobook markets are actually growing faster than the overall media and entertainment market. If you have been thinking about starting your own podcast, the time is definitely now.

Why?

Because podcasts are awesome! That’s why.

Want to get in on the action?

The statistics show just how much potential podcasts have for spreading your message to an incredibly large audience, so why not take advantage of this? With TalkShoe, we provide hosts with everything that they need to get started. With amazing features like FREE unlimited hosting and storage, we make podcasting both simple and affordable.

Click the link below to get started today!

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