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Drew Kozub with Kiss Mornings

Drew Kozub has been front and center in Winnipeg media since 2011. First with Breakfast Television Winnipeg, and now with KiSS Mornings on 102.3 FM. If you mix in his 6 years as the in-Game Co-host for the NHL's Winnipeg Jets. Then, basically he spends everyday talking to Winnipegers of all walks of life. So there are few people better suited to join us for an interview about interviews.

How do you prepare for an interview?

It starts before you start researching

There are two things that you wanna make sure that you're thinking of right at the beginning, before you even start doing your research. First, what do you want to get out of the interview? And second, what is going to be the most interesting from the audience's perspective?
Then think, “where can I go to find out that much about this person as possible?” Because the more that you know, the more it's going to inform your questions. And give you a much more interesting interview.

What should be the goal of a good introduction?

Get to the point

I think this is where a lot of people go wrong. The temptation for new interviewers is to want to make a great Impression. You want to show this person that you were interviewing how much you know, how much research you have done. Then they end up using everything they researched in the introduction. Leaving nothing left for the interview. Instead, be brief and just try to focus on getting right into the interview as quickly as possible.

What do you think makes for a good interview?

Drew KozubGet away from the prepared answers

When somebody's getting interviewed they have certain expectations and they have practiced responses to what they think you are going to ask. I think a good interview is one where you start deviating from those stock answers. Sport is a good example you'll see athletes talking about the game and pretty much every single athlete has about the same answer. But sometimes I'll find a little twist or a little bit of a different question. In a hockey game for example if something happened during the warm-up and then you can get the player to talk about that and they don’t have a practiced answer. Now you can get into their personality rather than their persona for the interview.

What are common mistakes that people should be aware of?

Asking good questions means being a good listener

Drew Kozub with Reakfast televisionThe number one most common mistake is not listening. A lot of people come up with their long list of questions, they ask the question and they wait for the person to finish answering and they move onto the next question. That seems like a good idea, but you miss so much opportunity if you're not listening carefully. If you ask your first question and while answering they say something that you weren't expecting, that can be a really fun opportunity. That answer could lead to something brand new that you didn't know, or maybe nobody knows, but if you're not listening to those answers you could miss it. Be brave. Go away from your script.

What’s your advice for when you have to ask a difficult question?

A little respect goes a long way

I think that some people would disagree, but I think if you're gonna be talking about a difficult subject I think that's very fair to warn the guest ahead of time. In my opinion it shows that you have a rapport and are showing respect. I think they're going to be more appreciative and give you more thoughtful responses. Whereas if you spring something on them, they might feel attacked. Then they are more likely to not answer at all. I think it's only fair to give up your guest a heads up, so they can at least be prepared.

What do you do when an interview is going badly?

Drew Kozub with friendsIt can all be fixed in the editing suite

The most important thing to remember is that it's all going to be edited afterwards. It may
feel terrible but just keep on going to get what you can on tape, and later you can still end up with something that could have value for your audience. Even if it may not feel like it at the time

What’s your advice for a podcaster?

Don’t just think about it, do it

I think it's really important to figure out your niche, the thing that you really want to go after. I think a lot of podcasters try to go really broad in terms of subject matter, and end up with no one listening. If you are absolutely into Nintendo games that were released before 1995. You can go really deep and while there may not be a giant audience for that kind of podcast, the audience that is interested in those nintendo games is gonna absolutely love what you're doing. So figure out your passion and just go for it. And don’t just plan it. Actually go for it. Start recording and actually get it out there. Because if it's not out there no one can enjoy it. You can't get better, you can’t build your audience, if you don’t get out there and do it.

Twitter = @DrewKozub

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FaceBook - Drew Kozub

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Instagram = DrewKozub

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If you are Canadian and own a radio then you've heard the voice of Tarzan Dan. He's worked at the biggest stations in the country, winning numerous awards including announcer of the year multiple times. Plus, you can mix in six years as the host of the very influential show The Hit List on Ytv. To sum it up, if you have a favorite musician the odds are that they have been interviewed by Tarzan Dan. So we are very pleased to have him join us for an interview about interviews.

How do you prepare for an interview?

Tarzan Dan podcastingLeaving them asking, How?

I actually will go back to what I've learned watching Larry King, he said "always find something that will leave them wondering, “how did they know that?” For instance when I interviewed Jennifer Lopez, one of the things with her was that she was a hairdresser. So I actually said, “how did you end up here? You wanted to be a hairdresser.” I asked her how my hair looked that day, did I do a good job? She laughed and put her hand on my head and a photo of the moment ended up on the front page of the National Post. Those are the little things that break down the celebrity wall by connecting with them personally.

Do you script or not script? What's your advice?

Be prepared, not scripted

I never script an interview. I will spend time writing bullet points or writing down info, but I’ve never scripted. It will all be bullet points so that if, say their mom had a birthday the other day. I may make a note that said “did you get a chance to see your mom for her birthday?” When you ask something like that, there is realism, versus a superficial approach. However, that style is not for everybody. It’s an interview style that I tried to hone and to develop. So don't be stealing my style, I need my job!

What’s your advice for when you have to ask a difficult question?

If you’re not sure….

Sometimes I think it can be avoided. I try to avoid having to go down that road, I don't think it's fair either, just because they're public figures doesn't mean that I can ask personal or intimate questions. There is a saying in radio “if you have to question it, don't do it”. I want them to have a good experience. I want them to want to be interviewed again. I want them to walk away and think “that guy is awesome, I want to talk to him again.”

What do you do when an interview is going badly?

Is the final product worthy of you?

I can count on one hand how many bad interviews I've had in my career. Most celebrities are very gracious and surprisingly down to earth. You know the funny thing is, the bigger the celebrity usually the nicer they are. Guys like Brian May from Queen, or John Bon Jovi, both really nice people. But in the end, you have the ability to control what you put out. If it's not worth it or it's not worthy of you, why air it?

What’s your advice for a podcaster?

tarzan alTalk about what you know

Find your niche. If you're a guy who fixes cars and you want to show people how to do that, then do that. You shouldn't be like baking bread on the engine 'cause that's just something completely different. So I think that that's the thing. You have to find what hits a chord with people. If you are authentic and if you're lucky, you can find a podcast that fills a void.

Twitter = @TarzanDan

tarzan twitter

FaceBook = Tarzan Dan

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Instagram = tarzandan

 

What podcast style fits you best?

Your podcast. Your style. What fits you best?

You have something to say. You have ideas that need to be shared. You have a voice that needs to be heard. With Talkshoe, you have a way to make that voice be heard. But before you turn on that microphone, you might want to take some time to think about what you want to say, and how you would like that voice to be heard. This is your podcast style. It is a reflection of who you are and what you have to say. Here are six podcast styles that will make your content get heard.……..

#6 - Interview style:

"I let the American people down and I have to carry that burden with me for the rest of my life.”

Said by some dude to world famous interviewer Sir David Frost.

Interview style ....The style has been around since the beginning. Usually with one host calling on a guest to provide the content of the show. It can be a very labour intensive format, finding topics, researching, booking guests, and arranging interviews. It can be a lot of work, but it is also one of the most rewarding. An interview format allows you to speak to experts on your favourite topics and finally get the answers you have always wanted.

Talkshoe style example

our-next giant leap

Our Next Giant Leap
Show ID: 75386
https://www.talkshoe.com/show/our-next-giant-leap
Tune in to "Our Next Giant Leap." A 15 minute monthly show that airs live the first Tuesday of every month on Talkshoe. It's a show about our next giant leap in human space exploration

#5 - Solo Style:

If you want something done right, do it yourself.

Charles-Guillaume Etienne, he lived during the French revolution and even then he knew you were the best person for the job.

Solo style . …It’s all on you, but that is a good thing. You know what you want to say and now you have a place to say it. You will experience the thrill of opening the mic and just letting it all out. No interrupting co-host. No boring guest. No caller who’s off-topic. It’s all you. You’ve prepared your whole life for this moment. You have years of knowledge that the world needs to hear, now more than ever.

Talkshoe style example

TechnoGrannyShow

TechnoGrannyShow
Show ID: 30986
Keeping up with technology is like running in place! Tips for baby boomers and beyond on how to keep up with 21st Century technology--30 minutes of tips to use to make you a little more savvy

#4 - Conversational or Co-host style:

The secret to a great conversation is pretending to listen while waiting for your turn to talk.

Conversational or Co-host style...the equation is simple. Two people + their interest in one topic = a great show. To make it even better, they could be anyone. They can both have the same experiences, likes and dislike about the topic. Or, they can see the topic from vastly different sides, with their own set of beliefs, views and feelings. The only requirement is a mutual interest in the topic.

Talkshoe style example

indoor air quality radio

Indoor Air Quality (IAQ) Radio
Show ID: 1547
This is the place where the world discusses indoor air quality, the built environment and disaster restoration issues. Every Friday at noon ET the show is live. The shows host are Joe Hughes, President of IAQ Training Institute and Cliff Zlotnik, President of Microban Systems.

#3 - Panel style:

A style perfected on British TV with shows like “8 out of 10 cats,” “Insert Name Here” and “QI”.

All real shows. Seriously.
The panel format....a group of people come together to talk about a subject that they are all passionate about, what could be more fun than that!?! The greatest thing about this style is that there will be no shortage of content. Each person will bring their own stories, their own ideas and their own opinion to the show. The hard part will be keeping it all under control, but then again that chaotic energy can be fun.

Talkshoe style example

G.C.community chat with kerry partin

G.C.Community Chat With Kerry Partin
Show ID: 82757
A platform for Garden City Mi residents and surrounding areas to voice opinions, comments, and make any announcements they may have. A community forum. Join us won't you? Call now!

#2 - News/current events style:

“News is what someone wants suppressed. Everything else is advertising.”

Katharine Graham, inventor of the pop-up ad
News/current events style…This one means a lot of work. You're dealing in truth here, that can be hard to find these days. This format comes with exhaustive research, dedication to the truth and a level of diligence that only comes from a burning obsession for the subject. But it also comes with the knowledge that you are making a difference in the world, the opportunity to speak truth to power, and the satisfaction is seeing your hard work pay off.

Talkshoe style example

liberty librarian

Liberty Librarian
Show ID: 9757215
Tune in for intellectual freedom news of the world and commentary. Join us Every Thursday from 3-4:30pm pacific

#1 - Repurposed content style:

“There is no new thing under the sun”

Solomon, so famous he only needs one name, like Kanye
Repurposed content style....this is an opportunity to take a look at, well, almost anything. A discerning eye on the news of yesterday. A frank study of your favourite sport before ballooning salaries ruined it all. A deep dive into the music of a band that once stood for freedom and now writes jingles for laundry soap.This is your chance to tell the world what you think about THAT. Warning, some people can be very touchy about you using their copyrighted content. Especially former hippies who now make a comfortable living writing songs about stain-lifting power. Trust me.

Talkshoe style example

masters of the retroverse

Masters of the Retroverse
Show ID: 139353
Are you a product of the 80s or 90s? Masters of the Retrovrese talks all things vintage games, movies, TV shows, toys, and pop culture in a kid friendly format.

Your Podcast Style is up to you.

Your podcast is you. And like you, it may not fit into a mould. One time it can be shocking and irreverent. The next it can be deep and contemplative. It can be open-ended and Laissez-faire one moment and be structured and formal the next. The Talkshoe format allows you to be you, and for your podcast to be anything you want.
If you’re looking to start a podcast, for free, check us out at www.Talkshoe.com!

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