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  Ask Yourself, Am I Incorporating All The Right Strategies? Maybe your company just started a branded podcast, or has been producing one for a while. Whichever the case, a common thing we hear at Talkshoe is that people aren’t familiar with how to effectively promote their podcast on social media. You feel that the content is interesting, and relevant for your brand’s audience, but are still unsure of how to execute the promotional aspect. As a long running podcasting platform we’ve seen many success stories. The good news is that it may only take some minor tinkering to your social media

If you have been invited to be a guest on someone’s podcast, you should be incredibly flattered! Whether you’re an expert in your field, bring a fresh perspective to the table, or have opinions you’re willing to share, this is a great opportunity for you to get your voice heard. Although you might think that the host is the only one who should be preparing, doing your part as the guest to contribute will certainly lead to a more memorable recording. Follow these 3 steps to ensure that you leave a lasting impression on your host and your audience. Step 1:

As someone who regularly engages with new and first-time podcasters, I am frequently asked how much preparation should be done before hitting record. Often, these inquiries include a question about scriptwriting. Should episodes be completely scripted to ensure that material is covered as intended? Or, should they be recorded on-the-fly to sound more natural? Personally, I recommend a combination of both. However, there are pros and cons to each and as a podcast host, you will have to determine what works best for you. Read on for a more in-depth look at each of these methods. Entirely Scripted Using this option, the podcast

With so many options available out there, purchasing a microphone for your podcast can feel like an extremely daunting and overwhelming task. That’s why we’ve created this guide of our top choices to fit within any budget. Whether you’re just starting out and looking to purchase your first microphone, or a seasoned pro looking to upgrade your hardware, this guide has got you covered. First, consider directionality When selecting a microphone, it is important to plan ahead for the number of people that you intend to have on your show at one time. If you will always be recording solo, a microphone

Companies looking to reach the growing global podcast audience have been creating their own shows, known as branded podcasts. These podcasts are an extension of the brand and can be created for several important reasons such as thought leadership, having control over your brand, and creating positive engagement around your brand. Usually, these types of podcasts are created in-house and your company is fully responsible for the content, including any references to your brand’s products/services. Here are a few ways companies can benefit from having a branded podcast:   Branded podcasts give your company more control The first way branded podcasts are beneficial to

Podcast conferences are an excellent opportunity to interact with and learn from other like-minded individuals involved in the podcasting industry. Featuring special guests and keynote speakers, these events can benefit both aspiring and seasoned podcasters alike. Speaking from personal experience, we highly recommend checking out one of our following top 5 picks for MUST attend podcasting conferences in 2020. Podcast Movement: Evolutions When: February 12-15 Where: Millennium Biltmore - Los Angeles, California Cost: $169 - $519 At Podcast Movement: Evolutions, there is something for everyone. Whether you’re a Creator, Professional Podcaster, or Industry Professional, this experience will be hugely beneficial. With over 100 speakers and

Since 2005 when Steve Jobs announced that podcasts would now be supported on iTunes, this audio-only method of entertainment has been steadily increasing in popularity. In an age where “video is king”, how is it that this continues to be the case year after year? Although simple in format, podcasts possess unique qualities that appeal to their listeners for a wide variety of reasons. They can be listened to while on-the-go Since podcasts only require one of your senses, they are great for multi-tasking. Content can be easily consumed in a variety of situations as we go about our busy lives. A

Congratulations! You have carefully crafted your engaging audio content and are ready to start sharing your podcast with the world. This may sound like an overwhelming and daunting task and you are probably wondering where to begin. In this technological age, social media is often an excellent place to start! The most effective strategy includes a combination of several different social media channels but for the purpose of this article, we will be discussing how to leverage the immense power of the platform backed by approximately 2.45 billion active monthly users – Facebook. Read on to learn how to utilize this

Who exactly is listening to podcasts? In 2019, there are statistics and data available for almost anything that you could think of. Lucky for us, podcasting is no exception! If you have clicked on this blog post, I am guessing that you are interested in finding out what the data says about who exactly is listening to podcasts. Whether you are a current or aspiring host, this article will provide a concise summary of the latest statistics that answer this question (data provided is from the United States). Who? Between men and women, the divide is fairly equal with 56% being men and